Ad Campaign: Burger King

So I did Chick-fil-A and McDonald’s. Now it is time for Burger King. Burger King is known for their Whopper. Everyone knows that. The Whopper is usually the highlighted item in their advertising as well. That is what they want to sell. I have come across quite a few advertisements for Burger King and I will post my favorites.

This one is comparing the Whopper to a Big Mac. Obviously, the Whopper is bigger.

bk

This one is also comparing the two, but this advertisement does not use any extra words to get their point across. The Whopper still wins. Hands down.

bk4

Now, Burger King does advertise their other menu items, just not as often as the Whopper. This ad is for the Chicken Royale Sandwich. If you look close enough, the steam coming off the sandwich  makes a picture of what looks to be a lady, maybe a queen? Either way, that is creative.

bk2

This sandwich will “blow your mind away”. That must mean it is good. The image of the girl even looks like her mind is blown and she has not even taken a bite of the sandwich yet. Burger King says, “It just tastes better.”

bk5

This next advertisement is a little bit different. It says, “Taste the win” and has hands with the “rock, paper, scissors”  movements. So no matter what you decide to play, you will always win. This burger, probably a Whopper, is what you win.

bk8

The next two ads I found are for their breakfast items.

bk6

This one is for their delicious Cinnabon cinnamon rolls that you can get for just $1.

bk7

And this one if for their new muffin sandwich and breakfast bowl. They want you to, “shake up your wake up” with this new breakfast sandwich or new breakfast bowl. What better way to start the day, right?

Lastly, I have an older advertisement. He looks like Bill Cosby, but I am not too sure. But, the, “Have it your way” gets doubled now with the new double meat burger. Still delicious with twice the meat.

bk3

Burger King has some great ads out there, but I wish they would be more diverse in what product they are advertising. Almost all the Google images that came up were for the Whopper. Okay, I get it, the Whopper is their best menu item, but come on, shed some light on those other menu items.

(All images courtesy of Google)

Advertisements

Ad Campaign: McDonald’s

Let’s face it. Everyone has that craving for McDonald’s. Who doesn’t love that dollar menu and their food full of calories?? I absolutely love those chicken mcnuggets. 🙂 Well, let’s see how their advertising stands in the big world full of other fast food chain restaurants. I already did a blog post on Chick-fil-A and plan to do more on other fast food chains. Not only do they advertise their new menu/deals on their own sign, but they also have some great billboards and commercials. Even their trucks have fries on them!

I will start with the billboards.

You can see the first two are about their fries.

mcds

mcds3

 

This one is the McDonald’s truck with the fries flying out of their holder.

mcdstruck

 

 

 

 

 

 

This billboard is actually really neat. It is a sundial and each image has a time on it. When the McDonald’s sign hits that time, then you should eat that item.

I found a blog that explains this technique in more detail. Leo Burnett made this sundial and here is a video of it in action outside of Wrigley Field.

mcdssundial

 

 

 

 

 

 

 

This one mentions the (then) new iced frappe.

mcds5

“This sandwich is so good that you want to eat the billboard!” 

mcds4

 

 

 

 

 

 

And lastly, here is one that mentions what your $1 can get you on the dollar menu.

mcds2

Notice that every single billboard has their logo on it? That is a MUST in advertising.

Also, McDonald’s will advertise for their Monopoly game they do every year. Here is a commercial from 2011:

All in all, I think McDonald’s does a great job advertising their food and their promotional items like the Monopoly game.

(All images courtesy of Google and video courtesy of YouTube)