Ad Campaign: Swiffer

“Swiffer gives cleaning a whole new meaning.” How many of you use Swiffer products? I sure do. I love my little duster thing and it works really well. Now, how many of you like their commercials? I like them. They are funny and unique and it works for them. Swiffer has taken love to a whole new meaning in these ads.

#1: “Nerdy Girls”

This one is about two girls who need to feel loved, and the dust girl finds that one true love with the Swiffer duster.

#2: “Dust Dude”

I have always liked this commercial. The dust is just chilling in your keyboard. Ever check your keyboard after this commercial? I have and man, does it need a good dusting.

#3: “Swiffer WetJet”

“Who’s that lady?” oh wait, that’s a mop and a bowling ball kicked to the garage. Hey, at least they found love. lol

#4: “Swiffer Sweeper”

And another “sexy lady” commercial, except this time its a broom and a rake with a leaf stuck to it.

#5: “Swiffer 360 Duster”

This one is about the duster being kicked to the curb. The duster, feeling left out, gets a mariachi band to try to win her back, except it does not work. Poor little duster.

#6: “TV Store Spot”

“Don’t you want me baby??” The mop is now the one all alone again, standing outside the store in the rain watching this commercial. It’s very sad, but gets the point across.

and lastly,

#7: “Swiffer WetJet…again”

Another mop one. Noticing a trend here in their advertising? The mop is the one always left out. In this one, the mop tries to get back in the house with flowers and a candy gram. But, sadly, it does not work.

Swiffer is a popular brand that took inanimate objects and gave them character. Their advertising is excellent and I just love those commercials. ūüôā

(All videos courtesy of YouTube)

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Ad Campaign: Chick-fil-A

Everyone knows Chick-fil-A. Everyone. So I decided to shed some light on their advertising, specifically, the cows. When I think of Chick-fil-A, I automatically think of the cows. The cow campaign started in 1995 and has since taken off to reach millions. They have produced some great 3-D billboards, along with some funny commercials. I am just going to focus on the billboards.

I will start with the standing cows carrying a sign.

cowsThis is their slogan carried by the cows. When you see this, you think Chick-fil-A and you do not have to think twice. This slogan has become very popular with them and I do not see it going anywhere anytime soon. Below are some more cow advertisements. All of them are saying the chicken is better than beef.chick21

 

 

 

 

 

Next, we have a cow that advertises a free chicken sandwich. The catch? You have to dress like a cow. This is a popular day for Chick-fil-A and grabs a lot of attention. You will see tons of people dressing up like a cow just to get some free chicken. They even have their own cow mascot who comes around the restaurant and interacts with the children. cowcostume

 

 

 

 

 

 

 

 

 

And now we have their infamous billboards.

Chick-fil-A-Spicy-Chickenchickfila1a

 

The first one is advertising their new spicy chicken sandwich and the cows are firefighters because that is what you will need to put that fire out of your mouth. The second one is for their delicious shakes. All you need to wash down that chicken is a shake and they have a few flavors to choose from.  The third is just one of those funny ones you see while driving on the interstate. It says if you eat beef, you will fall asleep and that is not good when driving long distances. Notice the sleeping cows??sleeping cows

 

 

 

 

 

 

 

Lastly on the billboards, they do seasonal ones. Here are a couple from Christmas time.

BR billboard cows copychristmas cows

 

 

 

 

 

 

 

 

 

The first one is a play off the lyrics, “the weather outside is frightful” from the song, “Let It Snow”. The second one is the cows being santa and his reindeer. Add chicken to your wish list and Santa is sure to come.

I love Chick-fil-A and I love those cows. It would be a sad day if they retired. Notice the cows’ spelling?? That’s what makes it more realistic to me. If you want to read another blog post on this cow campaign, go here.

(All photos courtesy of Google)

Ad Campaign: Budweiser

I enjoyed researching and finding the right ads/commercials for Eukanuba, so I think I’ll make a habit of it…at least for now. I have chosen the company, Budweiser. Now, I do not actually like the beer itself, but I love the ads. (See my Top 12 Super Bowl Ads-you will find a couple of Budweiser ads on there.) One of the campaigns I like is the “Patriotic” campaign. I could not find any commercials to go with it, but I did find this great article about it. I hope you will read it. I will only mention a couple of campaigns here, starting with the most popular, the “Whassup” campaign based off the short film, True. Here is another blog post¬†that explains the “Whassup”¬†campaign.

Here are the top “Whassup” commercials:

This is one of the first commercials aired in 1999.

Read the “about” section under the video. It mentions the campaign in general and that it ran from 1999-2002.

This is the most popular “Whassup” commercial.

And, lastly, here is another one that is also one of the greats.

Another campaign, and one of my favorites, involved the Clydesdales. I don’t know about you, but I just love those horses. The commercials they made with them are incredible! Here are a few of my favorites:

This one is entitled, “Family” and it is from the 2006 Super Bowl:

This one has the donkey in it who dreams of being a Budweiser Clydesdale.

And this one is one of my favorites because it tributes 9/11.

Of course, I already mentioned a couple of other ones in my previous blog post about my Top 12 Super Bowl commercials. Those 2 are favorites of mine, titled “Hank the Clydesdale” and “Return of the King”. I refer back to it in the beginning of this blog post.

If you want to see print advertisements, their website has a legacy page with them on there dating back to the 1890s.

Here are a few of them:

bud2

bud3budweiser

They also have the organizations they support as well!

Hope you enjoy these ad campaigns. Check back for more!

-Lisa

 

(All images and videos courtesy of Google and YouTube)