Ad Campaign: McDonald’s

Let’s face it. Everyone has that craving for McDonald’s. Who doesn’t love that dollar menu and their food full of calories?? I absolutely love those chicken mcnuggets. 🙂 Well, let’s see how their advertising stands in the big world full of other fast food chain restaurants. I already did a blog post on Chick-fil-A and plan to do more on other fast food chains. Not only do they advertise their new menu/deals on their own sign, but they also have some great billboards and commercials. Even their trucks have fries on them!

I will start with the billboards.

You can see the first two are about their fries.

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This one is the McDonald’s truck with the fries flying out of their holder.

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This billboard is actually really neat. It is a sundial and each image has a time on it. When the McDonald’s sign hits that time, then you should eat that item.

I found a blog that explains this technique in more detail. Leo Burnett made this sundial and here is a video of it in action outside of Wrigley Field.

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This one mentions the (then) new iced frappe.

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“This sandwich is so good that you want to eat the billboard!” 

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And lastly, here is one that mentions what your $1 can get you on the dollar menu.

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Notice that every single billboard has their logo on it? That is a MUST in advertising.

Also, McDonald’s will advertise for their Monopoly game they do every year. Here is a commercial from 2011:

All in all, I think McDonald’s does a great job advertising their food and their promotional items like the Monopoly game.

(All images courtesy of Google and video courtesy of YouTube)