The Good Super Bowl Commercials

Well the Super Bowl has ended. Commercials have come and gone, but some are still being talked about. Some in a good way. Some in a bad way. Personally, I did not really like all the commercials this year, but some have stood out amongst the crowd. Here is my own personal list of the good ones. I am not going to mention all the commercials, but just a few to get the point across.

My sister and I were texting back and forth about the commercials. She helped me choose the best ones.

The Good List:

#1. Budweiser: “Brotherhood”

This one is nostalgic and excellent. Budweiser has done it again with the Clydesdales.

#2. Tide: “Joe Montana Stain”

This one is funny. The guy gets a stain on his jersey in the shape of Joe Montana and then the wife washes it…she’s wearing a Ravens jersey…

#3. Samsung: “Next Big Thing”

Seth Rogen and Paul Rudd star is this hilarious commercial that mocks other brands’ commercials.

#4. Coke: “Chase”

This commercial leaves you in suspense and you get to decide who wins the Coke.

#5. Kia” “Space Babies”

Classic story a father would tell ¬†his son about where a baby comes from. The Kia helps change the subject by playing “The Wheels on the Bus”.

#6. Oreo: “Choose Your Side”

Oreo dominated in the advertising, especially when the lights went out in the stadium. Didn’t get to see it? Here is the ad they came up with on the spot. They put this on Twitter and it became a sensation. ūüôā

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#7. Pistachio: “Crackin’ Gangnam Style”

This one was funny and kind of weird. It was definitely a talked about commercial.

#8. Dodge: “So God Made a Farmer”

Now this one did not make as much sense to me as the other ones. I get that farmers need heavy duty trucks to do their work, but they barely mention a Dodge. In face they don’t until the very end and then it says, “To the farmer in all of us”. I guess every one has a need for a Dodge truck? I personally don’t like Dodges. But that’s my opinion.

Well there you have it. My list of the top most-talked about Super Bowl commercials. Hope you enjoyed and check back for more ad campaigns.

Ad Campaign: Apple

Apple is innovative. Steve Jobs did a good job at that. If you do not use an Apple product by now, you are behind the times or just being stubborn. I am typing this on my MacBook. I have my iPhone 4S sitting right next to me and my iPad Mini next to that and an iPod Classic and iPod Touch somewhere around here. You might could say that I like Apple. I do. It is the best thing and you get your money’s worth. Now, Apple has come up with some pretty clever ads. I am going to mention just a few here.

Here is one for the then new iPhone 5.

It is about your thumb and how the new iPhone has a bigger screen to fit your thumb’s needs. It is just the right size now.

Here is another similar one, but about ears. Apple came out with new headphones to fit any size and shape of ears.

This next one is for the new iPod, entitled, “Bounce”.

I love how the iPods bounce around and become new iPods of different colors and styles. It has a decent song and good colors, so I like it.

And now how about one for the  new panorama setting on the camera?

This one is called, “Cheese” and it is amazing. It was definitely talked about in my advertising classes last semester. The panorama setting can take any length of picture. I have used the setting on my phone to take a cool sunset shot outside of work. Needless to say, it is awesome.

And now for the ever popular print ads.

I will start off with an older one.

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This ad is obviously for their first computer. But see the colors? Apple has always been about color.

The next 2 ads are for the iPod. I am sure you have seen them before, but I will post them anyway.

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Simple, but gets the point across. I like it.

And lastly,

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(All videos and images courtesy of YouTube and Google)

Ad Campaign: Bud Light

It’s a sure sign of a good time. That’s the slogan of Bud Light. Another phrase of there’s is, “Here We Go”.

Since I did a blog post on Budweiser, I figured I should do one on another similar beer. If you go to their website, you can view their most recent commercials on their YouTube sight where they have a Twitter feed going. You can also see what is new in Bud Light land. I am not a beer fan, but I do like their advertisements, specifically, the commercials. Even for me, someone who does not like beer at all, is slightly persuaded in their ads. (I have tried the beer.) Oh, and did I mention that they are the official beer of the Super Bowl XLVII?? I guess that is pretty cool.

So now I am going to post their most recent commercials and what I think about them. Here We Go!

This one is titled, Superstitious. I like it because  no matter what superstitious thing you do to make sure your team makes that goal, it works and you can have a sip of that Bud Light. Plus, it is nice to see what sort of superstitious things people will do.

This one is entitled, The Visitor. It has the same theme as the video above. This random guy just shows up at their house and sits on his lucky spot on the couch to watch the game. (He was the previous owner the last time the 49ers played in the Super Bowl.) It is funny though. I do not know if I could handle someone just showing up at my apartment to watch the game.

This next one is not for the Super Bowl, it is for their new Bud Light Lima-a-Rita. It is not my favorite commercial of theirs, but it is still good. I like it when the blender turns into a can of Bud Light Lime-a-Rita.

This one is for their Bud Light Lime. It is called, “Block Party”.

And lastly, I will mention one last Super Bowl Commercial that I like. I mentioned this one in my other blog post about Super Bowl ads, but since I like it so much, I will mention it again.

This one is called, “Rescue Dog” and his name is Weego. So when you say, “Here Weego” he goes and gets a Bud Light. And by the end of the commercial, he is rolling on a keg because there are so many people. So, this one is from 2012; prepare to watch.

I hope you enjoy these blog posts as much as I do. It is a fun way to look back and compare brands. Keep checking back for more. ūüôā

(all videos courtesy of YouTube)

Ad Campaign: Burger King

So I did Chick-fil-A and McDonald’s. Now it is time for Burger King. Burger King is known for their Whopper. Everyone knows that. The Whopper is usually the highlighted item in their advertising as well. That is what they want to sell. I have come across quite a few advertisements for Burger King and I will post my favorites.

This one is comparing the Whopper to a Big Mac. Obviously, the Whopper is bigger.

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This one is also comparing the two, but this advertisement does not use any extra words to get their point across. The Whopper still wins. Hands down.

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Now, Burger King does advertise their other menu items, just not as often as the Whopper. This ad is for the Chicken Royale Sandwich. If you look close enough, the steam coming off the sandwich  makes a picture of what looks to be a lady, maybe a queen? Either way, that is creative.

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This sandwich will “blow your mind away”. That must mean it is good. The image of the girl even looks like her mind is blown and she has not even taken a bite of the sandwich yet. Burger King says, “It just tastes better.”

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This next advertisement is a little bit different. It says, “Taste the win” and has hands with the “rock, paper, scissors” ¬†movements. So no matter what you decide to play, you will always win. This burger, probably a Whopper, is what you win.

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The next two ads I found are for their breakfast items.

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This one is for their delicious Cinnabon cinnamon rolls that you can get for just $1.

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And this one if for their new muffin sandwich and breakfast bowl. They want you to, “shake up your wake up” with this new breakfast sandwich or new breakfast bowl. What better way to start the day, right?

Lastly, I have an older advertisement. He looks like Bill Cosby, but I am not too sure. But, the, “Have it your way” gets doubled now with the new double meat burger. Still delicious with twice the meat.

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Burger King has some great ads out there, but I wish they would be more diverse in what product they are advertising. Almost all the Google images that came up were for the Whopper. Okay, I get it, the Whopper is their best menu item, but come on, shed some light on those other menu items.

(All images courtesy of Google)

Ad Campaign: McDonald’s

Let’s face it. Everyone has that craving for McDonald’s. Who doesn’t love that dollar menu and their food full of calories?? I absolutely love those chicken mcnuggets. ūüôā Well, let’s see how their advertising stands in the big world full of other fast food chain restaurants. I already did a blog post on Chick-fil-A¬†and plan to do more on other fast food chains. Not only do they advertise their new menu/deals on their own sign, but they also have some great billboards and commercials. Even their trucks have fries on them!

I will start with the billboards.

You can see the first two are about their fries.

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This one is the McDonald’s truck with the fries flying out of their holder.

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This billboard is actually really¬†neat. It is a sundial and each image has a time on it. When the McDonald’s sign hits that time, then you should eat that item.

I found a blog that explains this technique in more detail. Leo Burnett made this sundial and here is a video of it in action outside of Wrigley Field.

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This one mentions the (then) new iced frappe.

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“This sandwich is so good that you want to eat the billboard!”¬†

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And lastly, here is one that mentions what your $1 can get you on the dollar menu.

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Notice that every single billboard has their logo on it? That is a MUST in advertising.

Also, McDonald’s will advertise for their Monopoly game they do every year. Here is a commercial from 2011:

All in all, I think McDonald’s does a great job advertising their food¬†and their promotional items like the Monopoly game.

(All images courtesy of Google and video courtesy of YouTube)

Ad Campaign: Chick-fil-A

Everyone knows Chick-fil-A. Everyone. So I decided to shed some light on their advertising, specifically, the cows. When I think of Chick-fil-A, I automatically think of the cows. The cow campaign started in 1995 and has since taken off to reach millions. They have produced some great 3-D billboards, along with some funny commercials. I am just going to focus on the billboards.

I will start with the standing cows carrying a sign.

cowsThis is their slogan carried by the cows. When you see this, you think Chick-fil-A and you do not have to think twice. This slogan has become very popular with them and I do not see it going anywhere anytime soon. Below are some more cow advertisements. All of them are saying the chicken is better than beef.chick21

 

 

 

 

 

Next, we have a cow that advertises a free chicken sandwich. The catch? You have to dress like a cow. This is a popular day for Chick-fil-A and grabs a lot of attention. You will see tons of people dressing up like a cow just to get some free chicken. They even have their own cow mascot who comes around the restaurant and interacts with the children. cowcostume

 

 

 

 

 

 

 

 

 

And now we have their infamous billboards.

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The first one is advertising their new spicy chicken sandwich and the cows are firefighters because that is what you will need to put that fire out of your mouth. The second one is for their delicious shakes. All you need to wash down that chicken is a shake and they have a few flavors to choose from.  The third is just one of those funny ones you see while driving on the interstate. It says if you eat beef, you will fall asleep and that is not good when driving long distances. Notice the sleeping cows??sleeping cows

 

 

 

 

 

 

 

Lastly on the billboards, they do seasonal ones. Here are a couple from Christmas time.

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The first one is a play off the lyrics, “the weather outside is frightful” from the song, “Let It Snow”. The second one is the cows being santa and his reindeer. Add chicken to your wish list and Santa is sure to come.

I love Chick-fil-A and I love those cows. It would be a sad day if they retired. Notice the cows’ spelling?? That’s what makes it more realistic to me. If you want to read another blog post on this cow campaign, go here.

(All photos courtesy of Google)

Ad Campaign: Budweiser

I enjoyed researching and finding the right ads/commercials for Eukanuba, so I think I’ll make a habit of it…at least for now. I have chosen the company, Budweiser. Now, I do not actually like the beer itself, but I love the ads. (See my Top 12 Super Bowl Ads-you will find a couple of Budweiser ads on there.) One of the campaigns I like is the “Patriotic” campaign. I could not find any commercials to go with it, but I did find this great article about it. I hope you will read it. I will only mention a couple of campaigns here, starting with the most popular, the “Whassup” campaign based off the short film, True. Here is another blog post¬†that explains the “Whassup”¬†campaign.

Here are the top “Whassup” commercials:

This is one of the first commercials aired in 1999.

Read the “about” section under the video. It mentions the campaign in general and that it ran from 1999-2002.

This is the most popular “Whassup” commercial.

And, lastly, here is another one that is also one of the greats.

Another campaign, and one of my favorites, involved the Clydesdales. I don’t know about you, but I just love those horses. The commercials they made with them are incredible! Here are a few of my favorites:

This one is entitled, “Family” and it is from the 2006 Super Bowl:

This one has the donkey in it who dreams of being a Budweiser Clydesdale.

And this one is one of my favorites because it tributes 9/11.

Of course, I already mentioned a couple of other ones in my previous blog post about my Top 12 Super Bowl commercials. Those 2 are favorites of mine, titled “Hank the Clydesdale” and “Return of the King”. I refer back to it in the beginning of this blog post.

If you want to see print advertisements, their website has a legacy page with them on there dating back to the 1890s.

Here are a few of them:

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They also have the organizations they support as well!

Hope you enjoy these ad campaigns. Check back for more!

-Lisa

 

(All images and videos courtesy of Google and YouTube)